EDGE
Premium Fitness
Premium fitness club. The only fitness club in the Urals, Siberia and the Far East included in the top 5 in Russia according to AD - the most authoritative international publication in the field of architecture and design.
Source www.admagazine.ru
Details
Within the short time frame set by the customer, we completed the development of a logo, brand platform (brand positioning) and brand book. We developed a design project for the sales office, followed by full supervision. We created exclusive designs of club cards with a technically complex execution process and carried out their production. According to the media plan we developed, advertising was placed in online and offline media. Promotional events were carried out among the target audience.
Project
Начало - завершение работы
Цели
2017 год
Упаковка бизнеса - фитнес-клуба премиального уровня с нуля - от логотипа до вывода его на рынок, старта продажи клубных карт, с последующим повышением узнаваемости.
Industry
Location
Capabilities
Fitness-club
Novosibirsk, Russia
Turnkey business
Brand book development
Brand platform development
Sales office design project
Author's supervision
Development and production of printing
Production of club cards
Bringing the brand to market
Carrying out promotions
Advertising in the media
Outdoor advertising
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